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Facebook data reveal the devastating real-world harms caused by the spread of misinformation


New research reveals misinformation’s real-world impact, including poor health outcomes, falling public trust, and significant societal harm.

These include the secondary harm of the drug’s unavailability (due to stockpiling) for legitimate treatment of non-COVID conditions such as rheumatoid arthritis and lupus, leading to distress, frustration and worsening symptoms. While this is an old conspiracy theory about voter fraud that predates social media and it is also not unique to Australia, the data show misinformation’s persistence online during state and federal elections including the 2023 Voice referendum. Combating misinformation requires a multi-pronged approach, including counter-messaging by trusted civic leaders, media and digital literacy campaigns, and public restraint in sharing unverified content.

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