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Facebook is trying to make ‘pokes’ happen again
Facebook is trying to make 'pokes' the new streaks.
Screenshot Image Credits: Meta (opens in a new window) The poke-tracking feature is largely designed to appeal to younger users who have grown up with gamification elements built into their social apps, like Snapchat and TikTok streaks. According to research from Jon Haidt, author of “The Anxious Generation,” which focused on social media’s potential harm to children’s brain development, Snap had known about streaks’ habit-forming nature for years. An article he co-published with a senior research scientist at NYU Stern, Zach Rausch, included quotes from internal documents that show Snap employees discussing how popular streaks were and how effective they were at driving engagement.
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