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Facebook put us out there


After two decades, it feels like no one is themselves on Facebook anymore.

It’s not an exaggeration to say that the concept of the News Feed, which Facebook initially released to user revolt, transformed how humans interact with one another. Zuckerberg’s mission became to connect the world, and Facebook was able to fund that goal by building one of the most lucrative advertising machines in the history of humanity. Although he was a bit late to the trend, Zuckerberg himself acknowledged in 2019 that person-to-person conversations were shifting from the News Feed and its algorithm to chat threads.

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