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Facebook takes on TikTok with a new, vertical-first video player
Facebook is introducing a new, fullscreen video player on Wednesday designed to offer a more consistent design and experience for all types of video
The latter change could potentially impact key factors creators and advertisers care about, like watch time, number of views, reach, and more. For Facebook, meanwhile, more people watching videos on the platform could allow it to increase time on-site, plus advertising views and clicks, among other things. That offers Facebook the opportunity to try to capture their attention in other ways, while on the site, including through Gen Z’s preferred social format, video.
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