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Facebook to stop targeting ads at UK woman after legal fight

Tanya O'Carroll says her case opens a "gateway" for others wanting to stop personalised adverts.

Ms O'Carroll's lawsuit argued that Facebook's targeted advertising system was covered by the UK's definition of direct marketing, giving individuals the right to object. Meta said that adverts on its platform could only be targeted to groups of a minimum size of 100 people, rather than individuals, so did not count as direct marketing. Ms O'Carroll said that Meta had agreed to stop using her personal data for direct marketing purposes, "which in non-legalese means I've essentially been able to turn off all the creepy, invasive, targeted ads on Facebook".

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