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Facebook's "cultural relevance is decreasing quickly"
there’s also a chance that Elon unlocks product iteration velocity and that Twitter could grow a lot as a competitor to us
This obviously carries the risk that if we did that then a lot of people just wouldn’t rebuild their graphs or would become less engaged, so if we wanted to consider this we’d have to build out an experiment and test it in a smaller country to make sure it led to a positive result. Adopting a following model would make FB more viable for people who wanted to use social media in a more professional way but still feel awkward about setting up a page for themselves rather than a normal account (which has always felt weird to me as well). It’s possible the right strategy is to push in multiple of these directions at once (eg [REDACTED] + switching to following), but we should make sure we have a clear vision of where we want to get so we don’t just iterate without ever taking big enough steps to succeed or having the pieces come together into a coherent service designed from first principles.
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