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Facing competition from Spotify, Audible to test using Prime Video data for audiobook recommendations
Amazon has historically operated audiobook marketplace Audible as a separate entity, unconnected to the retailer's broader goals and ambitions. Today,
Today, that’s changing a bit with the launch of a test that will allow Audible users to receive recommendations about what to listen to next based on their Prime Video viewing behavior. The company says this will be introduced through a new discovery page feature, “Based on what you watched recently on Prime Video.” In this recommendations carousel, Audible users will be shown a personalized selection of relevant titles. “We are constantly innovating to deliver on what our customers want and we’re excited about the potential of this feature to help our listeners dive deeper into the stories and worlds they love in other mediums, and to discover new ones as well.”
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