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Factorial, a HR unicorn, snaps up $120M from General Catalyst to boost sales and marketing


While Rippling and Deel duke it out in the field and in the courtroom alleging illegal sales and marketing tactics, here's another way to boost business

While Rippling and Deel duke it out in the field and in the courtroom alleging illegal sales and marketing tactics, here’s another way to boost business growth: pick up a massive sum of cash to expand your operations in those areas. Soon after it went paid-only, and CEO and co-founder Jordi Romero told TechCrunch in an interview that it has seen customers and revenues grow sixfold in the last year, putting the number of paying businesses at 13,000. It’s effectively a non-dilutive loan (no equity stake involved) that Factorial will pay back from its cashflow — specifically gross profit from customers that GC’s money helped to acquire.

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