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Facts don't change minds, structure does
Why do facts bounce off some people? It’s not about logic; it’s about structure. Your worldview isn’t a list of opinions—it's a living network. And right now, it's at war.
The rose windows of Gothic cathedrals, with their radiating spokes, visually echoed the cosmic order, while creation scenes in church art often showed God setting the Sun, Moon, and stars in motion around a central Earth. Microtargeting technologies, as seen in the Cambridge Analytica scandal, were already exceedingly effective at identifying and exploiting the most vulnerable nodes and edges in people’s belief structures—long before the advent of large language models (LLMs). With the rise of LLMs, the power and scale of such structural manipulation has increased dramatically, enabling the generation of thousands of tailored variations and the potential to reshape belief systems at unprecedented speed and precision.
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