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Fake accounts drove the DeepSeek AI hype and distorted markets
Our disinformation research team found thousands of fake accounts fueling a coordinated campaign to sway markets during the DeepSeek media frenzy.
For tech leaders and investors, the warning is clear: without the ability to separate genuine adoption from manufactured buzz, decisions risk being guided by disinformation rather than reality. DeepSeek Disinformaton Campaign: Fake profiles used two main methods: amplifying each other to simulate popularity, and blending into authentic conversations to appear credible. Fake profiles hijacked the DeepSeek hashtag to push scams and even promote competing AI platforms — exploiting hype for multiple agendas.
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