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Fake AI law firms are sending fake DMCA threats in SEO scam


A fake AI law firm has targeted a journalist using generative AI with the aim of gaining a backlink to tech gadget site.

Ernie Smith, the writer behind online publisher and newsletter Tedium, took to Mastodon at the end of March to share the first email from the law firm ‘Commonwealth Legal Services’ and the following conversations. A DMCA Copyright Infringement Notice was first received, with the trademark attorney ‘Will Thomas’ saying “We need you to add a credit to our client immediately,” for the use of an image. Heading straight into a regional newsroom, after graduating with a BA (Hons) degree in Journalism, Sophie started by working for Reach PLC.

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