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Fake AI law firms are sending fake DMCA threats to generate fake SEO gains


How one journalist found himself targeted by generative AI over a keyfob photo.

Ernie Smith, the prolific, ever-curious writer behind the newsletter Tedium, received a "DMCA Copyright Infringement Notice" in late March from "Commonwealth Legal," representing the "Intellectual Property division" of Tech4Gods. As Smith detailed in a Mastodon thread, the purported firm needed him to "add a credit to our client immediately" through a link to Tech4Gods, and said it should be "addressed in the next five business days." Why would someone go to the trouble of making a law firm out of NameCheap, stock art, and AI images (and seemingly copy) to send quasi-legal demands to site owners?

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