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Fake Caviar Invented in the 1930s Could Be the Solution to Plastic Pollution
An alternative to environmentally harmful plastic is already within reach: seaweed.
With cofounder and co-CEO Rodrigo García González, Paslier and Notpla have extended the idea, taking a protein made from seaweed and creating packaging for soft drinks, fast food, laundry detergent, and cosmetics, among other things. Since Parkes’ first invention, waste plastic—especially tiny particles known as microplastics, which take hundreds or thousands of years to break down into harmless molecules—has been wreaking havoc in ecosystems across the world. Working with delivery company Just Eat, Notpla has pioneered a replacement for the per- and polyfluorinated substances(PFAS), the so-called “forever chemical” plastics that currently line cardboard takeout containers.
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