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Fancy founder returns with $1,000-per-month luxury shopping startup, Long Story Short
A new luxury goods e-commerce startup dubbed Long Story Short has a provocative concept: it's $1,000 per month to join for the privilege of shopping its
Still, Einhorn understands this business model will turn some heads, particularly in the current economic climate where housing prices are so high, young people can’t afford homes, layoffs are rampant, and the American dream, for many, has been put on hold. His debut shopping startup, Fancy, developed a following among the tech elite, like Twitter co-founder Jack Dorsey, Meta’s Chris Hughes, Apple’s Tim Cook, as well as investors like Allen & Co. partner LeRoy Kim. Investors in Fancy, meanwhile, included VCs Marc Andreessen and Ben Horowitz, Allen & Co., General Catalyst, Esther Dyson, Celtics owner Jim Pallotta, MTV creator Bob Pittman, former eBay COO Maynard Webb, Eric Eisner, Jeff Samberg, and Ashton Kutcher.
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