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Fashion giant H&M plans to use AI clones of its human models. Not everyone is happy
Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for an industry grappling with both the technology’s potential and its impact on workers.
Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence(AI) and its impact on workers. H&M, one of the world’s largest clothing retailers, told CNN it plans to create 30 “digital twins” of its models this year, though it is still “exploring” how these avatars will be used. Jeans-maker Levi Strauss & Co. announced in March 2023 that it would use AI-generated models to “supplement human models.” It later clarified that “we are not scaling back our plans for live photo shoots,” after intense criticism.
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