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Fashion models pushed to the side as AI glam bots take over: ‘It’s about faster content creation’
Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the disruptive and controversial technology in their glossy ads.
Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the disruptive and controversial technology in their glossy ads — a move that appears to have at least one major brand reaping record profits. The in-house engineering team collaborated with the machines to compile a “cohesive mood board” to reflect the desired aesthetic before being “trained” using a set of images for each outfit, Jordi Álex Moreno, Mango’s chief technology information officer, told Bloomberg. KDdesignphoto – stock.adobe.comMarco De Vincenzo, creative director for Italian luxury brand Etro, appeared similarly enthused regarding AI’s role in the business — he used the new medium to create images for the spring 2024 campaign that showed stunning models in unbelievable scenery straight out of a sci-fi film.
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