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Fashion retailers partner to offer personalized AI styling tool ‘Ella’
Ella provides recommendations to customers across the three retailers on what to purchase or rent to make an outfit come to life.
The luxury membership platform Vivrelle, which allows customers to rent high-end goods, announced Thursday the launch of an AI personal styling tool called Ella as part of its partnership with fashion retailers Revolve and FWRD. Blake Geffen, the CEO and co-founder of Vivrelle (which announced a $62 million Series C earlier this year), told TechCrunch that she hopes Ella can take the “stress out of packing for a vacation or everyday dressing. The Vivrelle, Revolve, and FWRD partnership earlier this year also launched Complete the Look, which offers last-minute fashion suggestions to complement what’s in a customer’s cart at checkout.
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