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Fast break AI: How Databricks helped the Pacers slash ML costs 12,000X% while speeding up insights
Analysis Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Stats might be everything in basketball — but for Pacers Sports and Entertainment (PS&E), data about fans is just as valuable. Yet while the parent company of the Indianapolis Pacers (NBA), the Indiana Fever (WNBA) and […]
Further, the company just last month announced plans to build a $78 million Indiana Fever Sports Performance Center, which will be connected by skybridge to the arena and a parking garage (expected to open in 2027). Databricks has continually refined cluster configurations, enhanced connectivity options to schemas and integrated model outputs back into PS&E’s data tables, Chavez explained. Once PS&E has adequate locational data to help answer these types of questions, his team plans to work with Indiana University’s VR lab to model the entire campus.
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