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Fast food is already automated?
The founder of Chipotle wants to reinvent lunch using robots. Is that really a reinvention at all?
Now, he told me during my visit, he is betting that machines will trigger a “reinvention of how a fast-food or fast-casual restaurant can run.” Robots, he prophesied, will bring faster and more accurate service at lower overhead costs. While I ate, he and Ells gave passionate spiels about each item: The marinated beets, a surprise best seller, are topped with quinoa, green hummus, and a seed crunch to make the dish nutritionally complete. For the crispy potatoes, Black specially selected a spud variety for its sugar, starch, and water content, and they’re then cooked three times—steamed, fried, baked—to achieve a shattering crunch and pillowy interior.
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