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FC Barcelona launches Barca.Pass with Futureverse to give fans borderless access
FC Barcelona has tapped Futureverse to launch the Barca.Pass, the club's first official digital collectibles wallet.
This new frontier is growing rapidly as younger, tech-native audiences curate micro-communities online, playing games, trading collectibles, and creating meaningful connections with their teams and fellow fans.” The upcoming avatars will serve as a gateway to future experiences, as Barça.Pass evolves into a versatile platform for fan engagement, blending FC Barcelona’s iconic legacy with the limitless possibilities of Web3. Beyond virtual merch, the avatars will be interoperable, with future integrations in FC Barcelona’s upcoming mobile racing game as well as The Readyverse, the immersive metaverse platform powered by Futureverse and based on the work of Ernest Cline, creator of Ready Player One.
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