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FCC bans cable TV industry’s favorite trick for hiding full cost of service
Cable firms must advertise full price including Broadcast TV and sports fees.
Cable and satellite TV companies must start advertising "all-in" prices instead of using hidden fees to conceal the full cost of video service, the Federal Communications Commission said in new rules adopted last week. Cable lobby group NCTA-The Internet & Television Association claimed that the commission's "micromanagement of advertising in today's hyper-competitive marketplace will force operators to either clutter their ads with confusing disclosures or leave pricing information out entirely." The FCC previously adopted rules requiring broadband providers to list all of their monthly fees and other information in a format modeled after nutrition labels.
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