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Fearing social media backlash, companies are using all kinds of euphemisms to avoid being straightforward about layoffs — ‘right-sized’, ‘org changes’, ‘simplified operating model’


Managers are running out of ways to say you no longer have a job, but the way the bad news is delivered is more important than ever.

The way the bad news is delivered is more important than ever, as companies fear being canceled on social media after a poorly executed final conversation. Harvard Business School professor Sandra Sucher said that delicate language is the result of “moral disengagement,” a harm-doer’s effort to rationalize and soften the action for themselves. The general shift away from the word “firing” is likely because of the stigma associated with it, according to Wayne Cascio, a professor at CU Denver Business School.

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