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FedEx announces its own commerce platform for merchants
FedEx is launching its own end-to-end commerce service called FDX for merchants to compete with Amazon And UPS.
The platform will likely compete against Amazon by offering merchants services like demand generation, fulfillment, tracking, and post-purchase experiences including returns. FedEx’s announcement has a lot of marketing buzzwords including “data-driven,” “digitally-led” and “end-to-end e-commerce solution for businesses of all sizes” but is thin on details like how it will compete with existing platforms. The company said that merchants could use FedEx’s services such as ShopRunner — an e-commerce platform it acquired in 2020 — to reach customers, show estimated delivery time on websites, handle carts, track packages, record the carbon emission impact of deliveries, and manage returns.
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