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Female-founded startup Diem wants to be the go-to social search engine for women and nonbinary folks


A startup called Diem wants to tackle the problem of "search engine gender bias," where results can produce default male information, making many women Diem is a social search engine that aims to provide a space for women and non-binary individuals to share personal stories and ask questions about taboo topics.

A startup called Diem wants to tackle the problem of “search engine gender bias,” where results can produce default male information, making many women feel unsatisfied by the answers they receive to taboo or personal questions online. Available as a web app and on iOS and Android devices, Diem is designed to feel like a giant group chat with people around the world, where users can speak about things that they would normally tell their closest friends, like getting out of a toxic relationship, managing period symptoms or dealing with unhealthy body image. For instance, “Is This Normal,” “No Judgment Pls,” “SOS,” “Hidden History,” “Big Sis Advice” and “Ask Me Anything.” The feature is set to officially launch in a few weeks, and Diem will roll out a new space each month.

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