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Fermata uses computer vision to detect diseases and pests in plants

Fermata recently raised a $10 million Series A round with its sites on growth and reaching profitability by 2026.

The Tel Aviv- based startup uses computer vision and AI to monitor and diagnose greenhouse crops with diseases or pests. For one, she said, they approached the market with genuine curiosity, looking to find out what greenhouse farms needed, as opposed to trying to sell them tech they didn’t want. Since the beginning, Fermata has kept its data labeling team in-house, as opposed to outsourcing it, which Kogan attributes the company’s accuracy to.

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