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Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts
X usage has declined as downloads of Threads have surged in recent weeks.
Musk has marketed it as the world’s “town square,” but in number of users it continues to lag far behind social media rivals that focus on video, such as Instagram and TikTok. In February, X had 27 million daily active users of its mobile app in the U.S., down 18% from a year earlier, according to Sensor Tower, a market intelligence firm based in San Francisco. “For microblogging platforms, X had dominant market share of app downloads right up until Threads launched,” Tom Grant, vice president of research at Apptopia, wrote in an email.
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