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Filmmakers Are Worried About AI. Big Tech Wants Them to See ‘What's Possible’


Amazon is hosting AI filmmaking competitions. Meta is letting directors test Movie Gen. As tech companies develop new tools, they need filmmakers to show they can be used responsibly.

They got prompts and a production manifesto from Black Mirror: Bandersnatch and Hard Candy director David Slade, credits to use on AI tools like Luma Dream Machine and Playbook, and a 3D version of a diner from Global Objects to use as a setting. He wants to be a sober voice in the conversation about the technology’s role in filmmaking, even as he’s quick to admit that “there are things that terrify [him] about AI.” If anyone can make a gen AI film, he argues, then perhaps that’s how you find the next James Cameron or the next David Lynch. Other studies have examined how the VFX world in particular might be affected by more AI in production, with artists typically reporting interest or excitement around tools that could streamline their sometimes tedious workflows, but concern about the ethical and financial implications of the technology.

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