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Fintech gaming startup Sanlo’s webshop tool could help developers avoid costly app store fees


Sanlo, a fintech startup that helps gaming companies manage finances, announced Wednesday the closed beta launch of its webshop tool, giving select game

With Google and Apple charging a 30% fee for in-app purchases (IAPs), it’s more challenging than ever for small- to mid-size gaming companies to run profitable businesses. Plus, webshops are believed to boost revenue since players buy directly from the gaming company, as opposed to app stores taking a portion of the sales. “The biggest attraction for me was the plug-and-play nature of the Sanlo tool in addition to the hands-on service they provide,” Terry Lee, COO at Fusebox, told us.

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