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Firefox tracks you with "privacy preserving" feature


noyb filed a complaint against Mozilla for quietly enabling a supposed “privacy feature” (called Privacy Preserving Attribution) in its Firefox browser which tracks user behaviour on websites.

With a recent Firefox update, Mozilla seems to have taken a leaf out of Google’s playbook: without directly telling its users, the company has secretly enabled a so-called “Privacy Preserving Attribution” (PPA) feature. The idea: instead of placing traditional tracking cookies, websites have to ask Firefox to store information about people’s ad interactions in order to receive the bundled data of multiple users. Felix Mikolasch, data protection lawyer at noyb: “Mozilla has just bought into the narrative that the advertising industry has a right to track users by turning Firefox into an ad measurement tool.

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