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Firefox Will Offer Visual Searching on Images With AI-Powered Google Lens


"We've decided to support image-based search," announced the product manager for Firefox Search. Powered by the AI-driven Google Lens search technology, they promise the new feature offers "a frictionless, fast, and a curiosity-sparking way to (as Google puts it) 'search what you see'." With jus...

Yet, for industry observers, this partnership with Google raises intriguing questions about competitive dynamics in the browser space, where Firefox has historically positioned itself as an independent alternative to Chrome... Mozilla's decision to leverage Google Lens rather than developing an in-house solution could be seen as a pragmatic step to accelerate feature parity, especially given Firefox's smaller market share. Insiders note that by tapping into established technologies, Mozilla can focus resources on core strengths like privacy protections, potentially attracting users disillusioned with data-heavy ecosystems...

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