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FirstClub bucks India’s speed obsession, quickly triples valuation to $120M with premium approach
FirstClub has raised $23 million in a Series A round co-led by Accel and RTP Global to expand its premium quick commerce platform.
It found that while the competition is quite intense in this space, with most quick commerce companies, including Blinkit and Swiggy’s Instamart, offering groceries through their platforms, there is room for a differentiated selection of premium-quality items, Ayyappan said. This approach encourages users to spend more time exploring options, improving retention and enabling the startup to deliver a curated experience based on customer insights. FirstClub essentially wants to bring the kind of experience that retailers like Costco, Whole Foods, Trader Joe’s, and TJ Maxx offer in North America, the founder stated.
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