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Fitness startup Ladder comes after Peloton for allegedly copying their app

Ladder, an Austin, Texas-based fitness startup that makes a popular strength-training app, is accusing Peloton of ripping off its work with the launch of

Of course, having employees of a rival fitness-focused company use a popular workout app is not a smoking gun — after all, it’s likely that Peloton staff use a number of competitive products as part of their own personal investments in health and fitness. In addition, Ladder claimed in a post on X that “if you came here expecting us to complain about how Peloton literally copied our UI/UX [user interface/user experience] screen-for-screen – we’re afraid you’ll be disappointed.” In other words, Ladder is taking advantage of the news around Peloton’s new app launch and turning it into a marketing and advertising opportunity of its own.

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