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Fiverr is laying off 250 employees to become an 'AI-first company'

Fiverr is laying off around 30 percent of its employees as it invests in AI.

Kaufman describes this process as returning to "startup mode" and writes that his ultimate goal is to turn Fiverr into "an AI-first company that's leaner, faster, with a modern AI-focused tech infrastructure, a smaller team, each with substantially greater productivity, and far fewer management layers." Part of the justification Kaufman offers for why Fiverr doesn't "need as many people to operate the existing business" is that the company has already integrated AI into its customer support and fraud detection programs. Kaufman specifically advised employees to "automate 100 percent" of what they do with AI, while also claiming that wouldn't make them replaceable because they were still capable of "non-linear thinking" and "judgement calls."

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