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Fiverr’s CEO told staff to upskill in AI – then cut 30% of the workforce to become an ‘AI-first’ company
The warning earlier this year didn't help a third of the company's workforce
The sweeping cuts come just five months after the chief executive called on staff to embrace AI tools in their daily activities and pursue training opportunities to adapt to changes brought about by the technology. As ITPro previously discussed, many companies have issued cuts under the guise of “driving efficiency” or “pursuing high-growth” areas, which more often than not translates to layoffs aimed at automating roles or freeing up cash to invest in the technology. In a statement at the time, CEO Carl Eschenbach said market conditions and advances in the technology meant the firm had to reassess where its key focus areas lie.
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