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Fivetran acquires Census to become end-to-end data movement platform
Fivetran plans to fully integrate Census' tech and team into its platform as part of an acquisition deal. The terms were not disclosed.
Once Fivetran decided it made more sense to add reverse ETL via an acquisition, Census was a natural choice, Fraser said, because the two companies shared many of the same customers and the two platforms are very similar stylistically. Fraser and his co-founder, Taylor Brown, were going through the YC program while Jabes and Vaynshtok were building Meldium, a password and account management system, that was acquired by LogMeIn in 2014. “We talked to the Census founders about their idea before they even started the company, and Taylor [Brown] and I joked at the time that it might end up in an acquisition, because there’s a lot of synergy between the two things,” Fraser said.
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