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Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity value


Flip is a social commerce app that lets shoppers become creators. They can share honest reviews and earn cash based on engagement on the platform. As Flip Flip introduced a new creator fund that offers up to $100 million worth of equity to participating creators over the next five or so years.

As Flip competes with TikTok Shop and other platforms in a highly competitive market, it has introduced a new creator fund that offers a unique opportunity to help it stand out. Equity funds typically have the potential for substantial long-term returns, so creators who remain with the program could see significant benefits, depending on Flip’s success in the near future. Image Credits: ScreenshotAmid the current TikTok drama, Flip has seen significant growth, garnering 580,000 new downloads in January alone, according to estimates from app store intelligence provider Appfigures.

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