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Flora is building an AI-powered ‘infinite canvas’ for creative professionals
With just a few words, AI models can be prompted to create a story, an image, or even a short film. But according to Weber Wong, these models are all
Wong told me he wants Flora to be useful to any and all artists and creatives, but the company is initially focused on working with visual design agencies. Wong has a background in both art and technology himself, having worked as an investor at Menlo Ventures but leaving when he realized, “I was not the person I’d back.” Determined to become the kind of founder worth investing in, he eventually joined New York University’s Interactive Telecommunications Program, a graduate program focused on using technology to create art. Image Credits: Flora /Given his background, Wong knows there are artists and professionals who are skeptical or even vehemently opposed to the use of AI in art — in fact, Pentagram generated some controversy last year when it used Midjourney to create the illustration style for a project with the US government.
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