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FlowFi takes in first funding to give founders insight into financials


FlowFi combines technology with financial experts to go beyond traditional bookkeeping to show founders essential non-GAAP financial metrics.

FlowFi, a startup creating a marketplace of finance experts for entrepreneurs, closed on $9 million in seed funding. Accounting software might be a bit boring, but as more startups come to fruition, it’s an area venture capitalists are loving right now. The other side is to build artificial intelligence-powered tools to automate functions accountants constantly do, like categorizing transactions.

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