Get the latest tech news
Forbes Marketplace: The Parasite SEO Company Trying to Devour Its Host
Are you sick of Forbes appearing in search results? For topics that Forbes doesn’t have any expertise in? Here’s the organic rankings for “best pet insurance”: Forbes ranks #2. Not sure a business website knows how pet insurance actually works. But okay. They also have the #1 ranking for best cbd gummies: Because it’s a marijuana category, PPC ads don’t […]
But when a single company dominates Google to the extent that millions of Americans are pushed to buy their recommended products every month, I think it’s important to know who’s calling the shots. I’d also argue that the Forbes affiliate content is “independent of a host site’s main purpose or produced without close oversight”: Are any of us naive enough to believe that Forbes Marketplace has gone from nothing to 27.7M searches per month in less than 5 years while also having the expertise to truly help people across such diverse topics as credit cards, roaches, CBD gummies, and sports betting?
Or read this on Hacker News