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ForceField helps detect deepfakes and digital deception by verifying source data
Forcefield wants to help counter the scourge of deep-fakes and spoofed evidence in the age of AI.
“We’re building tech for the good guys — we’re anticipating that the market, meaning governments, enterprises, small companies, even individuals, will need to prove what they’re putting out in the world is real,” Spano said. Though ForceField formally came to fruition in 2021, Spano says the genesis for the product came in 2018 when she was assaulted in New York City, and subsequently faced major obstacles both in gathering and submitting the evidence required by law enforcement. While insurance will be a big market for ForceField at first, Spano says that with the advent of AI and the ability for pretty much anyone to create authentic-looking assets, there’s no real limits on the industries in which it can apply to.
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