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Ford cuts prices on electric Mustang as demand softens for premium EVs

Ford cut prices of its all-electric 2023 Mustang Mach-E by has much as $8,100 as it grapples with falling sales.

Ford is cutting prices of its all-electric 2023 Mustang Mach-E by has much as $8,100 as the automaker attempts to rid itself of inventory and compete with Tesla and its increasingly cheaper EVs. The price cuts come after the Mach-E lost eligibility for a $3,750 tax credit and sales of the all-electric SUV fell 51% in January versus the same month in 2023. The company, which doesn’t use a dealership model and instead sells directly to consumers, slashed prices every quarter last year — a tactic that pumped up sales and .

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