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Ford looks to future EV breakthroughs — and smaller cars — to staunch the bleeding
The company that discontinued sedans is now looking to smaller cars.
Ford’s Model e division, which oversees some of the company’s EV sales as well as software, reported $100 million in revenue, an 84 percent drop from the same period last year. These designers are working on a next-generation platform of smaller, more affordable EVs, which Ford is betting will be a big help in winning over urban dwellers. Keep in mind, this is the same company that discontinued all of its sedans and hatchbacks six years ago in favor of building big SUVs and trucks, concluding that larger vehicles would drive bigger profit margins.
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