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Ford rethinks EV strategy again—ditching 3-row SUVs, adding vans

The automaker plans some new pickups and smaller, cheaper EVs.

Ford has scrapped plans to build some big three-row electric SUVs and is revising its North American electrification roadmap, the company announced this morning. In 2027, another all-new pickup, codenamed T3, is expected to move the game on from the Lightning, with "features and experiences never seen on any Ford truck, including upgraded bi-directional charging capability and advanced aerodynamics." "With pricing and margin compression, we've made the decision to adjust our product and technology roadmap and industrial footprint to meet our goal of reaching positive EBIT within the first 12 months of launch for all new models."

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