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Ford seeks patent for tech that listens to driver conversations to serve ads
A Ford Motoer Company patent application filed in February and published last month proposes software that would monitor in-car conversations and other data to help serve up advertisements.
"Submitting patent applications is a normal part of any strong business as the process protects new ideas and helps us build a robust portfolio of intellectual property,” a statement from a Ford spokesperson said. A Ford patent filed in July proposed technology that would enable vehicles to monitor the speed of nearby cars, photograph them and send the information to police. Ford quietly walked away from another controversial patent application last October after a firestorm of criticism for its plans for a system that would commandeer vehicles whose owners were late to pay and allow them to repossess themselves.
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