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Ford Seeks Patent For Tech That Listens To Driver Conversations To Serve Ads
Ford is seeking a patent for technology that would allow it to tailor in-car advertising by listening to conversations among vehicle occupants, as well as by analyzing a car's historical location and other data, according to a patent application published late last month. The Record: "In one example...
Ford is seeking a patent for technology that would allow it to tailor in-car advertising by listening to conversations among vehicle occupants, as well as by analyzing a car's historical location and other data, according to a patent application published late last month. The Record:"In one example, the controller may monitor user dialogue to detect when individuals are in a conversation," the patent application says. The tech -- labeled as "in-vehicle advertisement presentation" -- will determine where a car is located, how fast it is traveling, what type of road it is driving on and whether it is in traffic.
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