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Ford Steps Back From EVs—and Says Hybrids Are the Future

The auto maker is killing its electric three-row SUV, delaying a next-gen pickup, and committing to future gas and diesel vehicles, citing a lack of consumer interest in its full-EV cars.

By killing its three-row SUV, and delaying a next-generation pickup Ford is hoping to stem losses resulting from its previously ambitious all-electric plan. The Ford statement added that “scores of new electric vehicle choices hitting the market over the next 12 months and rising compliance requirements” were causing pricing pressures. “These dynamics underscore the necessity of a globally competitive cost structure while being selective about customer and product segments to ensure profitable growth and capital efficiency,” explained the statement.

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