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Ford targets EV ‘fence-sitters’ with offer of free home charger and installation
Ford is also offering 24/7 call or text support.
Today, the company launched a new initiative called the “Ford Power Promise,” in which it will provide a suite of benefits to customers who buy or lease a new EV. “We have a lot of customers open to electric,” said Martin Delonis, senior manager of strategy at Ford Model e, “but they’re sitting on the fence.” According to market research conducted by Ford and Boston Consulting Group, these so-called “fence-sitters” say they are worried about things like EV range, battery health, and the overall cost of ownership.
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