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Forge launches Forge Direct as a gamified hub for community-powered growth
Forge, the platform for community-driven game marketing and engagement, today announced Forge Direct, a kind of self-service gamified hub that allows game developers to launch fully customizable, feature-rich community portals. Unlike traditional game websites which typically serve as static landing pages, Forge Direct is aninteractive engagement platform complete with quests, loyalty rewards, and direct-to-player commerce […]
“It’s been extremely successful so far, and we basically got to a point where, around late last year, in order to scale up with the demand that we’re seeing from games, we’ve essentially made our tools self serve,” said Kun Gao, CEO of Forge, in an interview with GamesBeat. Kun Gao is CEO of Forge.For years, game developers have relied solely on platform-driven discovery through storefronts like Steam, iOS, and Google Play, where visibility is controlled by algorithms and revenue is limited with high platform fees. Finally, Forge’s 360 Analytics and Google and Facebook pixel integrations gives developers unparalleled access to deeply understand their players and track the performance of their marketing campaigns.
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