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Forget Apple Vision Pro 2 – Tim Cook wants AR glasses more than anything, says report


Apple's CEO is reportedly firing on all cylinders to beat Meta and get proper AR glasses on the market first

They’ll come with cameras and microphones so you can interact with Siri and use Visual Intelligence to learn about the world around you, therefore serving as a direct competitor to Meta’s Ray-Ban AI glasses. Gurman says Apple’s team is “hell-bent on creating an industry-leading product before Meta can.” Cook is apparently hyper-focused on making the glasses work and seeming to spend a majority of his time ensuring development goes well. There’s no indication when these glasses could be ready, given the immesne amount of work that needs to be done; the company has produce extremely high-resolution screens, a microscopic battery that lasts all day, advanced chips and modems, and more for them to function, then Apple has to manufacture them at scale.

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