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Forget Apple Vision Pro — rabbit r1 is 2024’s most exciting launch yet
Apple Vision Pro pre-orders started today, but the fancy new gadget from an industry titan is far less interesting than a tiny one from an upstart.
Apple just started pre-sales of its Vision Pro mixed reality headset, with shipments beginning in early February; meanwhile Samsung debuted the next generation of the only viable iPhone competitor out there, the Galaxy S-series. But the rabbit r1 already has the kind of organic hype that would-be competitors like the Humane AI pin wished they’d been able to drum up with their carefully tuned, but massively overblown protracted promo campaign. Apple, meanwhile, is introducing the Vision Pro to a world where a decade or so of trying has utterly failed to create any kind of mass uptake of virtual, mixed or augmented reality headset use.
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